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A holiday tradition for over 100 years, the USPS Operation Santa program aims to give back to children and families and to keep the magic of the holidays alive—by answering one letter at a time.

USPS Operation Santa primary logo

Maintain legibility, preserve spacing, and choose the proper logo for digital materials.

Never distort, alter, or place the logo over busy backgrounds.

Never combine Operation Santa character illustrations with other holidays.
USPS Operation Santa horizontal logo for digital use

Santa is the face of the program, while Holly helps steer audiences through the program.
Colorful grid describing tone as sweet, authentic, and generous.